Advertising
Put your offer in front of the people already looking for it.
Google Ads, Meta Ads and the first AI ad surfaces — planned, run and reported against one number: what a customer costs you.
Interface shown is illustrative, not client data.
Services · Geneva & Suisse romande
Advertising, SEO and GEO, websites, e-commerce and mobile applications — five disciplines EMA runs as one system from Geneva, so the right customers find you, choose you and come back. Each stands on its own; most projects use two or three together.
Trusted by ambitious businesses in Geneva & across Switzerland.
Each one stands on its own. Together they compound.
Put your offer in front of the people already looking for it.
Google Ads, Meta Ads and the first AI ad surfaces — planned, run and reported against one number: what a customer costs you.
Interface shown is illustrative, not client data.
Be the answer — on Google and in AI.
We structure your content, entities and proof so search engines and AI assistants recommend you for the questions your customers actually ask.
Interface shown is illustrative, not client data.
Custom-built sites, fast on a mid-range phone, designed to turn visitors into customers.
Interface shown is illustrative, not client data.
Traffic into orders. Orders into repeat revenue.
Day-to-day store management and a revenue plan that looks past the first purchase — catalogue, conversion, retention — steered by the same team that runs your traffic.
Interface shown is illustrative, not client data.
Custom applications, fast and intuitive, that strengthen the relationship with your users and grow your business.
Interface shown is illustrative, not client data.
Advertising × SEO & GEO
Paid buys today the visibility organic earns for tomorrow — the same queries, entered by both doors.
Websites × SEO
Structure decided at design time beats months of retrofitting.
E-commerce × Advertising
Feeds, campaigns and product pages tuned by one team, against one number.
Websites × Advertising
Your real pages are the landing pages — one URL to improve, never two to maintain.
Pick an industry. You only see what we have actually shipped there.
8 projects

Dental clinic
Versoix, Switzerland
Website, local search visibility and patient-advice articles.
Discuss a project like thisDiscuss a similar project — Centre Dentaire Porte de Versoix
Dental clinic
Geneva, Switzerland
Website, Google and Meta ads, and local search visibility.
Discuss a project like thisDiscuss a similar project — Centre Dentaire Lancy Bachet
Dental clinic
Lausanne, Switzerland
Premium dental practice with a modern and reassuring digital identity.
Discuss a project like thisDiscuss a similar project — Centre Dentaire Dr Haerri
Business brokerage
Switzerland
Business transfer and acquisition advisory for entrepreneurs across Switzerland.
Discuss a project like thisDiscuss a similar project — Capital First
Supplement e-commerce
Nice, France
Direct-to-consumer supplement brand selling online across France.
Discuss a project like thisDiscuss a similar project — MB Fitness
Dental clinic
Aubonne and Gimel, Switzerland
Two dental practices on La Côte, in Aubonne and Gimel.
Discuss a project like thisDiscuss a similar project — Cabinet dentaire Coelho Mercier
Dental clinic
Petit-Lancy, Switzerland
Dental practice in Petit-Lancy, Geneva.
Discuss a project like thisDiscuss a similar project — Votre Santé Dentaire à Lancy
Mobile app
Geneva, Switzerland
Coaching app for in-person sessions in Geneva: booking, packs, messaging.
Discuss a project like thisDiscuss a similar project — CAPOFITNESSDifferent industries, one discipline: understand how your customers choose, then build for exactly that. We do not claim equal depth everywhere — ask us about yours on the call.
Strategy, engineering and design stay on the work. The people in the first call are the people who do it.
Strategy & acquisition
Decides what we spend, where we spend it, and the number each campaign has to return.
Engineering
Builds the sites, stores and apps, and owns performance, tracking and everything that has to keep working after launch.
Design & delivery
Designs the interfaces and runs the project, so design decisions and deadlines sit with the same person.
Questions
Straight answers on scope, method and timing — the ones that usually decide the first call.
Five things: advertising, SEO and GEO, websites, e-commerce and mobile applications. In practice that means deciding where your customers will come from, building the site or store they land on, and running the campaigns and content that keep them arriving. One team owns all five, so nothing falls between suppliers.
Yes, and most projects use two or three. A new website is normally built with its SEO structure decided at design time and a campaign ready for launch day. You get one plan, one timeline and one number to judge it against, instead of three suppliers invoicing separately.
Often yes, but only on what they are not equipped to cover. If you have a marketing manager, we take the specialist layers — paid acquisition, technical SEO, development — and leave the rest with them. If you have nobody, we cover the whole chain. We tell you which of the two situations we think you are in during the first call.
SEO earns you a position in a list of results; GEO earns you a mention inside an answer. Classic SEO optimises for Google’s ranked links. GEO — generative engine optimisation — works on being cited by ChatGPT, Google’s AI answers, Perplexity and Copilot, which quote sources instead of ranking them. The technical groundwork overlaps, but the content and the entity work behind them differ.
By making the facts about your business machine-readable and quotable. That means answer-shaped pages that state something concrete, consistent naming and details across every source an engine can read, structured data that says what you do and where, and third-party mentions that corroborate it. We then track which prompts return you and which return a competitor.
Yes, both — including Google Ads audits and training if you would rather keep the account in-house. We take responsibility for the whole account: structure, keywords or audiences, creative, landing pages and budget. The account and the data stay in your name from day one.
Paid buys today the visibility that organic earns for tomorrow. Campaigns tell us within weeks which queries and messages actually convert, and that evidence decides which pages are worth building for the long term. Organic then gradually takes over the queries you no longer need to pay for, which brings the cost per enquiry down.
Both, and the choice depends on who maintains the site afterwards. WordPress is right when your team needs to edit content daily without calling anyone. A custom build is right when performance, a specific interface or an integration decides the outcome. Either way you own the code, the hosting and the accounts.
Yes — that is most of our e-commerce work. It covers product pages, feeds, checkout friction, acquisition campaigns and retention, measured against revenue rather than traffic. We start with an audit of where orders are being lost, then fix in order of expected return.
When customers come back often and the phone gives them something a website cannot: loyalty, bookings in two taps, notifications, offline use. If your customers visit twice a year, an app is an expensive way to do what a good mobile site already does. We say so when that is the case.
We agree on one primary number before starting — qualified enquiries, orders, revenue — and review it monthly against a baseline taken on day one. Advertising shows signal in two to four weeks. SEO and GEO usually move in three to six months, depending on competition and the state of the site. Projects themselves run from a few weeks for a focused site to a few months for e-commerce or an application.
We are based in Geneva and work across Suisse romande, Vaud, Lausanne and Nyon included, plus remotely for clients outside the region. Local work matters most when your customers search nearby: map results, opening hours, reviews and pages written for the town you actually serve. Meetings happen in Geneva or by video, in French or English.
Next step
Choose a format and a time below. No charge: you talk, we ask, and you leave with two or three concrete priorities — whether or not we work together.
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