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Services · Geneva & Suisse romande

Made to be found. Then chosen.

Advertising, SEO and GEO, websites, e-commerce and mobile applications — five disciplines EMA runs as one system from Geneva, so the right customers find you, choose you and come back. Each stands on its own; most projects use two or three together.

Trusted by ambitious businesses in Geneva & across Switzerland.

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What we do

Five disciplines. One system.

Each one stands on its own. Together they compound.

01

Advertising

Put your offer in front of the people already looking for it.

Google Ads, Meta Ads and the first AI ad surfaces — planned, run and reported against one number: what a customer costs you.

02

SEO & GEO

Be the answer — on Google and in AI.

We structure your content, entities and proof so search engines and AI assistants recommend you for the questions your customers actually ask.

03

Websites
that convert

Custom-built sites, fast on a mid-range phone, designed to turn visitors into customers.

  • Custom buildA site designed and built from scratch
  • RedesignModernising the site you already have
  • Conversion optimisationThe path through the site, tuned to convert
  • Performance & auditSpeed, technical SEO and the basics done right
  • Maintenance & securityUpdates, monitoring and protection after launch
Discuss Websites

Interface shown is illustrative, not client data.

04

E-commerce

Traffic into orders. Orders into repeat revenue.

Day-to-day store management and a revenue plan that looks past the first purchase — catalogue, conversion, retention — steered by the same team that runs your traffic.

Discuss E-commerce

Interface shown is illustrative, not client data.

05

Mobile applications
that engage

Custom applications, fast and intuitive, that strengthen the relationship with your users and grow your business.

  • Custom applicationDesigned around your users and your goals
  • iOS & Android experienceFast, fluid and consistent on every device
  • Notifications & engagementInform, retain and increase retention
  • Security & dataAdvanced protection and GDPR compliance
Discuss Mobile applications

Interface shown is illustrative, not client data.

Not sure where to start?

Start from your situation.

“More of the right people need to find us.”SEO & GEO“We need qualified enquiries this quarter.”Advertising“Our website doesn't do us justice.”Websites“Our online store should sell more.”E-commerce“Our Google Ads spend feels wasted.”Advertising · Audit“Our customers should carry us in their pocket.”Mobile Applications
One team

Disciplines that compound.

Advertising × SEO & GEO

Paid buys today the visibility organic earns for tomorrow — the same queries, entered by both doors.

Websites × SEO

Structure decided at design time beats months of retrofitting.

E-commerce × Advertising

Feeds, campaigns and product pages tuned by one team, against one number.

Websites × Advertising

Your real pages are the landing pages — one URL to improve, never two to maintain.

Field experience

Expertises applied to real businesses.

Pick an industry. You only see what we have actually shipped there.

8 projects

Different industries, one discipline: understand how your customers choose, then build for exactly that. We do not claim equal depth everywhere — ask us about yours on the call.

The team

Three specialists. Not a chain of intermediaries.

Strategy, engineering and design stay on the work. The people in the first call are the people who do it.

Strategy & acquisition

Acquisition lead

Decides what we spend, where we spend it, and the number each campaign has to return.

AdvertisingSEO & GEO

Engineering

Engineer

Builds the sites, stores and apps, and owns performance, tracking and everything that has to keep working after launch.

WebsitesE-commerceApplications

Design & delivery

Designer and project lead

Designs the interfaces and runs the project, so design decisions and deadlines sit with the same person.

DesignProject lead

Questions

What people ask before we start.

Straight answers on scope, method and timing — the ones that usually decide the first call.

What does a digital agency like EMA actually handle?

Five things: advertising, SEO and GEO, websites, e-commerce and mobile applications. In practice that means deciding where your customers will come from, building the site or store they land on, and running the campaigns and content that keep them arriving. One team owns all five, so nothing falls between suppliers.

Can you combine several expertises on one project?

Yes, and most projects use two or three. A new website is normally built with its SEO structure decided at design time and a campaign ready for launch day. You get one plan, one timeline and one number to judge it against, instead of three suppliers invoicing separately.

We already have someone handling marketing. Does working with EMA still make sense?

Often yes, but only on what they are not equipped to cover. If you have a marketing manager, we take the specialist layers — paid acquisition, technical SEO, development — and leave the rest with them. If you have nobody, we cover the whole chain. We tell you which of the two situations we think you are in during the first call.

What is the difference between SEO and GEO?

SEO earns you a position in a list of results; GEO earns you a mention inside an answer. Classic SEO optimises for Google’s ranked links. GEO — generative engine optimisation — works on being cited by ChatGPT, Google’s AI answers, Perplexity and Copilot, which quote sources instead of ranking them. The technical groundwork overlaps, but the content and the entity work behind them differ.

How do you improve visibility inside ChatGPT and Google’s AI answers?

By making the facts about your business machine-readable and quotable. That means answer-shaped pages that state something concrete, consistent naming and details across every source an engine can read, structured data that says what you do and where, and third-party mentions that corroborate it. We then track which prompts return you and which return a competitor.

Do you manage Google Ads and Meta Ads?

Yes, both — including Google Ads audits and training if you would rather keep the account in-house. We take responsibility for the whole account: structure, keywords or audiences, creative, landing pages and budget. The account and the data stay in your name from day one.

How do paid advertising and SEO work together?

Paid buys today the visibility that organic earns for tomorrow. Campaigns tell us within weeks which queries and messages actually convert, and that evidence decides which pages are worth building for the long term. Organic then gradually takes over the queries you no longer need to pay for, which brings the cost per enquiry down.

Do you build custom websites, or work with WordPress?

Both, and the choice depends on who maintains the site afterwards. WordPress is right when your team needs to edit content daily without calling anyone. A custom build is right when performance, a specific interface or an integration decides the outcome. Either way you own the code, the hosting and the accounts.

Can you grow an existing online store, not just build one?

Yes — that is most of our e-commerce work. It covers product pages, feeds, checkout friction, acquisition campaigns and retention, measured against revenue rather than traffic. We start with an audit of where orders are being lost, then fix in order of expected return.

When does a business actually need a mobile application?

When customers come back often and the phone gives them something a website cannot: loyalty, bookings in two taps, notifications, offline use. If your customers visit twice a year, an app is an expensive way to do what a good mobile site already does. We say so when that is the case.

How do you measure whether the work is performing, and when do results show?

We agree on one primary number before starting — qualified enquiries, orders, revenue — and review it monthly against a baseline taken on day one. Advertising shows signal in two to four weeks. SEO and GEO usually move in three to six months, depending on competition and the state of the site. Projects themselves run from a few weeks for a focused site to a few months for e-commerce or an application.

Do you work only in Geneva, or across Suisse romande?

We are based in Geneva and work across Suisse romande, Vaud, Lausanne and Nyon included, plus remotely for clients outside the region. Local work matters most when your customers search nearby: map results, opening hours, reviews and pages written for the town you actually serve. Meetings happen in Geneva or by video, in French or English.

Next step

Let us identify what would move the needle.

Choose a format and a time below. No charge: you talk, we ask, and you leave with two or three concrete priorities — whether or not we work together.

  1. Time
  2. Format
  3. Your details

Step 1 of 3 · Time

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