Made to be found. Then chosen.

Five things: advertising, SEO and GEO, websites, e-commerce and mobile applications. In practice that means deciding where your customers will come from, building the site or store they land on, and running the campaigns and content that keep them arriving. One team owns all five, so nothing falls between suppliers.

Yes, and most projects use two or three. A new website is normally built with its SEO structure decided at design time and a campaign ready for launch day. You get one plan, one timeline and one number to judge it against, instead of three suppliers invoicing separately.

Often yes, but only on what they are not equipped to cover. If you have a marketing manager, we take the specialist layers — paid acquisition, technical SEO, development — and leave the rest with them. If you have nobody, we cover the whole chain. We tell you which of the two situations we think you are in during the first call.

SEO earns you a position in a list of results; GEO earns you a mention inside an answer. Classic SEO optimises for Google’s ranked links. GEO — generative engine optimisation — works on being cited by ChatGPT, Google’s AI answers, Perplexity and Copilot, which quote sources instead of ranking them. The technical groundwork overlaps, but the content and the entity work behind them differ.

By making the facts about your business machine-readable and quotable. That means answer-shaped pages that state something concrete, consistent naming and details across every source an engine can read, structured data that says what you do and where, and third-party mentions that corroborate it. We then track which prompts return you and which return a competitor.

Yes, both — including Google Ads audits and training if you would rather keep the account in-house. We take responsibility for the whole account: structure, keywords or audiences, creative, landing pages and budget. The account and the data stay in your name from day one.

Paid buys today the visibility that organic earns for tomorrow. Campaigns tell us within weeks which queries and messages actually convert, and that evidence decides which pages are worth building for the long term. Organic then gradually takes over the queries you no longer need to pay for, which brings the cost per enquiry down.

Both, and the choice depends on who maintains the site afterwards. WordPress is right when your team needs to edit content daily without calling anyone. A custom build is right when performance, a specific interface or an integration decides the outcome. Either way you own the code, the hosting and the accounts.

Yes — that is most of our e-commerce work. It covers product pages, feeds, checkout friction, acquisition campaigns and retention, measured against revenue rather than traffic. We start with an audit of where orders are being lost, then fix in order of expected return.

When customers come back often and the phone gives them something a website cannot: loyalty, bookings in two taps, notifications, offline use. If your customers visit twice a year, an app is an expensive way to do what a good mobile site already does. We say so when that is the case.

We agree on one primary number before starting — qualified enquiries, orders, revenue — and review it monthly against a baseline taken on day one. Advertising shows signal in two to four weeks. SEO and GEO usually move in three to six months, depending on competition and the state of the site. Projects themselves run from a few weeks for a focused site to a few months for e-commerce or an application.

We are based in Geneva and work across Suisse romande, Vaud, Lausanne and Nyon included, plus remotely for clients outside the region. Local work matters most when your customers search nearby: map results, opening hours, reviews and pages written for the town you actually serve. Meetings happen in Geneva or by video, in French or English.